6 tips – What must I think about when designing banner ads?

What must I think about when designing banner ads?

Are you about to create your banner ad with templates from Zuuvi or on your own? Zuuvi offers some key advices for the best practices.

  1. Simplicity

The display of a banner is not that big and that’s why simple is one of the key principle. If you add too much information into little space it can be overwhelming and difficult to read the text. Your message should be clear and understandable right away to get the customers click.

  1. High-quality images

To keep your brand image as high as possible make sure you use the best image. Make sure to use high res and not pixelated pictures. But keep the max. on 150 kb when exporting the image.

  1. Eye catchy!

The ideally ad makes the customer stop scrolling, because it stands out and provoke customers to click on it.
You can attract attention with contrasting colors. Make the text stand out from the background when communicating. Color combination means a lot as well as the importance of colors. As an example, red can heighten appetite, excitement, and anxiety. That’s why restaurants often use the color scheme red. An overwhelming color can be yellow when it is used too much. Viewers are about to know that it is a cheap tactic to increase sales as yellow is attention-grabbing.

  1. Mobile first

Think mobile first. Zuuvi offers responsive banner designs suitable for different devices.
Phone based CPCs cost 24% less than desktop and have a 40% higher CTR.

  1. Dynamic draws attention

Quickly you will be drawn by a dynamic ad more than a static image. With Zuuvi you can easily and from the very beginning create an animated HTML5 banner. Our templates offers zoom effects etc.

  1. The power of free

Nothing is more attention grabbing than writing the word “free” on your ad. Free stuff draws people attention and that’s why the word is an excellent trigger.

Examples on great banner designs:
Cph Business has created with Zuuvi templates a dynamic banner with eye-catchy colors and beautiful high res images.

This is a great example from Codan on a simple and minimalistic banner

At least when you build your banner at Zuuvi always have these 3 tips in mind – Be compelling, be concise, and be precise.