Where to start when making banners?
At first you have to consider which sizes to use. We would like to present to you some statistics and facts about the banner sizes.
Banner Sizes – Standard
|300 x 250||Medium Rectangle||40%||
|728 x 90||Leaderboard||25%||
|160 x 600||Wide Skyskraber||12%||
|320 x 50||Mobile Leaderboard||12%||
|300 x 600||Half page||5%||
|970 x 250||Billboard||1%||
Medium Rectangle (300 x 250) works very well on both mobile and desktop, as well as it holds 40% of global impressions. Therefore we recommend including it into your campaign.
Banner Ad Sizes – Most popular
Statistics shows that it is wise to focus on 4 formats:
300 x 250 Medium Rectangle (40%)
728 x 90 Leaderboard (25%)
320 x 50 Mobile Leaderboard (12%)
160 x 600 Wide Skyskraber (12%)
Start out by putting together a mix of those 4 above mentioned most popular sizes.
Now you are ready to choose the most effective banner for your campaign.
When you have chosen the size(s) then start to design. Don’t miss reading our 6 tips for designing great banners.