What Do I Receive?
This creative study lets you pair qualitative, human feedback with quantitative metrics, painting the full picture of how your advertisement is perceived.
By ordering a Creative Study, you receive:
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A 360° Report - a PowerPoint with key insights, consumer data, and real video review content, giving you a complete overview of your consumers' perception of your ads.
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Honest, Actionable Feedback - Full-length consumer interviews with feedback, and all available demographic information about the reviewers.
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AI-summarised Reports - The report includes summaries made by AI letting you quickly recap and share the findings of the report internally.
Why Should I Order a Creative Study?
Measuring CTR, Impressions or Viewability can only get you so far.
Getting real, unbiased feedback can drive your ad performance another mile.
Here's a few reasons ordering a Creative Study can make a real difference:
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You want real human insights on current CVI. Performance metrics can tell you a lot about what performs - but human feedback tell you why.
Whenever you update your CVI, use the insights as a future benchmark for what works, what doesn't and why. -
Constantly improve your advertising. Consumer preferences change. Fast. Getting quarterly or bi-annually Creative Studies can help modernise and future-proof your creative advertisement.
- Make data-driven decisions based on real, human insights. Actual, human responses can help you decide what tactic or messaging to use before committing to going live with changes.