Web banner design principles
There are many things to be aware of when creating ads for your digital marketing efforts. Here are some the soft design principles when creating your online banners.
If you are looking for the concrete specs and rules for each publisher, please check out our cheat sheet here.
1. Simplicity
The display of a banner is not that big and that’s why simplicity is one of the key principles. If you add too much information into little space it can be overwhelming and difficult to read the text. Your message should be clear and understandable right away to get the customer's click.
2. High-quality images
To keep your brand image as high as possible make sure you use the best image. Make sure to use high res and not pixelated pictures. But be aware of a max. weight your banner when exporting the image. Web banner publishers within the digital marketing space have different rulesets of max. weight.
3. Eye-catchy!
The ideal ad makes the customer stop scrolling because it stands out and provokes customers to click on it.
You can attract attention with contrasting colours. Make the text stand out from the background when communicating. Color combination means a lot as well as the importance of colours. As an example, red can heighten appetite, excitement, and anxiety. That’s why restaurants often use the colour scheme red. An overwhelming colour can be yellow when it is used too much. Viewers are about to know that it is a cheap tactic to increase sales as yellow is attention-grabbing.
4. Mobile first
Think mobile-first. Zuuvi offers responsive banner designs suitable for different devices.
Phone-based CPCs cost 24% less than desktop and have a 40% higher CTR.
5. Dynamic draws attention
Quickly you will be drawn by a dynamic ad more than a static image. With Zuuvi you can easily and from the very beginning create an animated HTML5 banner. Our templates offer zoom effects etc.
6. The power of free
Nothing is more attention-grabbing than writing the word “free” on your ad. Free stuff draws people's attention and that’s why the word is an excellent trigger.
At least when you build your banner at Zuuvi always have these 3 tips in mind – Be compelling, be concise, and be precise.
