Display Advertising Platforms

Adform is an advertising technology platform that offers an integrated suite of tools for managing digital advertising campaigns. Its features include real-time bidding, programmatic buying, and data management, among others. Adform offers solutions for display, mobile and video advertising, and is used by both advertisers and publishers.

Read more about Adform here  |  Adform Ad Validator

Adform specific standard format sizes*:

• Medium Rectangle: 300x250
• Billboard: 970x250
• Leaderboard: 728x90
• Half Page: 300x600
• Skyscraper: 160x600

*Adform supports multiple ad formats - and vary from different media and geographical locations - but these are the ones Adform recommends

✔ DCO

Adform allows data to be connected to your creatives through their network.

Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template. 

If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:

1.  Create your template
2.  Add your data source
3.  Publish
   
   

✔ Video

Adform allows you to add video (mp4 files) to your HTML5 display ads.

Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.

NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.

The Zuuvi platform supports video usage.

✔ High Impact

You can create High Impact display ads and upload them to Adform.

High impact advertising refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.

Read more about high impact advertising from our technical partner Adnami.