Delta Projects is a demand-side platform (DSP) that provides programmatic advertising solutions for advertisers and agencies. Its features include real-time bidding, audience targeting, and data management, as well as tools for creative optimization and reporting. Delta Projects is designed to help advertisers reach their target audiences across multiple channels and devices.
Read more about Delta Projects here
Delta Projects supports multiple ad formats - and vary from different media and geographical locations.
Delta Projects allows data to be connected to your creatives through their network.
Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template.
If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:
Delta Projects allows you to add video (mp4 files) to your HTML5 display ads.
Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.
NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.
The Zuuvi platform supports video usage.
You can create High Impact display ads and upload them to Delta Projects.
High impact advertising on the web refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.
Read more about high impact advertising from our technical partner Adnami.
There are many different DSPs. Read more about other networks and which technical opportunities and specs that are relevant here.