Display Advertising Platforms

Google Marketing Platform (GMP) is a collection of advertising and analytics tools offered by Google to help businesses and marketers manage their digital advertising campaigns and measure their effectiveness. It includes the tools, Campaign Manager, Display & Video 360 (DV360), Search Ads 360 and various other tools within their Suite.

Read more about Google Marketing Platform here  |  Google Marketing Platform Validator

Google Marketing Platform specific standard format sizes*:

• 250 × 250
• 300 × 250
• 320 × 320
• 336 × 280

Skyscraper:

• 120 × 600
• 160 × 600
• 300 × 600
• 300 × 1050

• 468 × 60
• 728 × 90
• 800 × 250
• 970 × 90
• 970 × 250

• 300 × 50
• 300 × 100
• 320 × 50
• 320 × 100
• 320 × 480
• 360 × 592
• 360 × 640
• 375 × 667
  
  

*Google Marketing Platform supports multiple ad formats - and vary from different media and geographical locations - but these are the ones Google Marketing Platform recommends

✔ DCO

Google Marketing Platform allows data to be connected to your creatives through their network.

Dynamic Creative Optimisation, or simply DCO, is the process of generating unlimited amounts of creatives, from just one base template. 

If you have your data source with your product data on-point, you can create thousands of ads in a few minutes with Zuuvi in 3 simple steps:

1.  Create your template
2.  Add your data source
3.  Publish
   
   

✔ Video

Google Marketing Platform allows you to add video (mp4 files) to your HTML5 display ads.

Based on a Zuuvi content study, Video banners perform better than any other type of display ad, and out-perform static ads with 298%.

NB: Be aware of the weight of the MP4 file size in regards to not having too high hosting costs.

The Zuuvi platform supports video usage.

✔ High Impact

You can create High Impact display ads and upload them to Google Marketing Platform.

High impact advertising on the web refers to online advertising that uses visually striking and interactive elements to capture viewers' attention and create a memorable impression. These ads may include rich media, video, animation, and other interactive features that engage viewers and promote brand awareness.

Read more about high impact advertising from our technical partner Adnami.