Disruption of the banner market
Zuuvi should enable advertisers to develop, modify and publish HTML5 banner campaigns themselves without the help of a bureau or web developer.
How can you, as an advertiser, keep track of your banner campaigns? Not to be dependent on the help of an agency or developer. Zuuvi enables advertisers to produce, version and publish HTML5 banner campaigns themselves and deliver them to digital media.
Alexander Augustesen, co-owner of Zuuvi, explains: “With the Zuuvi platform, we have enabled advertisers to save a lot of money and time in the design phase, while easily online editing, following the effect and thus ensuring an optimal result while the campaign is running”.
“We believe that everything that is less complicated and more routine in marketing in the future will be taken over more by systems such as Zuuvi. On the other hand, we also believe in the agency’s justification for even more advising on the strategic and more complex of marketing”, Alexander Augustesen continues.
But what about creativity?
“With Zuuvi, you do not compromise on creativity. On the contrary, there are many opportunities to build banners in the most efficient way and in line with one’s strategic starting point and communication platform. Therefore, there are no restrictions on formats, content changes, video usage, etc. In a commercial context creativity is about ensuring effect”, Alexander Augustesen says.
Banner production made easy
The benefits to the advertiser are obvious, he believes, and refers to customers who have already had positive experiences with the platform.
For example, Singapore Airlines, which has chosen Zuuvi for all their Nordic banner activities, and Toyota who have already had millions of views with the tool.
The idea is that advertisers save money and time in the development phase, while the subsequent online can follow the effect of the campaign, edit and version the banners as needed and in this way ensure an optimal result when running.
“It’s a browser tool that eliminates an otherwise coded and technically difficult process”, Alexander Augustesen says.
The tool works in practice by the advertiser logging in, uploading or designing a number of templates, and then filling content in the banners.
Zuuvi banners work in all the major networks such as Google DoubleClick, Adform or Adtech, to name just a few. During the campaign you can change the content of the banners while they are “on air” without having to resend them.
You can also keep up with performance and optimize your campaigns continuously using a statistics module.
“The need for an agile and very cost-effective banner production is very large – not just in Denmark, but throughout the world – and therefore we are constantly working on developing the system so that it can be even more than today. It is a process that never ends and it is incredibly exciting to be a part of. At the same time, it is very satisfying that, despite a very soft and silence launch, we already have several paying customers on the system. The potential of a technology just like Zuuvi is gigantic”, Alexander Augustesen concludes.
Read the full article on Dansk Markedsføring.