The most popular and effective banners


Where to start when making banners?
At first you have to consider which sizes to use. We would like to present to you some statistics and facts about the banner sizes.

Banner Sizes – Standard

Size (px) Name Frequency     Example
300 x 250 Medium Rectangle 40%


728 x 90 Leaderboard 25%


160 x 600 Wide Skyskraber 12%


320 x 50 Mobile Leaderboard 12%


300 x 600 Half page 5%


970 x 250 Billboard 1%


Medium Rectangle (300 x 250) works very well on both mobile and desktop, as well as it holds 40% of global impressions. Therefore we recommend including it into your campaign.

Banner Ad Sizes – Most popular

Statistics shows that it is wise to focus on 4 formats:

300 x 250 Medium Rectangle (40%)

728 x 90 Leaderboard (25%)

320 x 50 Mobile Leaderboard (12%)

160 x 600 Wide Skyskraber (12%)


Start out by putting together a mix of those 4 above mentioned most popular sizes.
Now you are ready to choose the most effective banner for your campaign.


When you have chosen the size(s) then start to design. Don’t miss reading our 6 tips for designing great banners.