HTML5 banners

HTML (5) banners are banner ads that use HTML elements and often offer interactive options instead of standard graphic elements. HTML banners are frequently used since the animations can be developed into looking both aesthetically pleasing and stylish. This means that the banners are also more likely to be perceived as professional by potential customers. When choosing an HTML5 banner you enable the option of telling several stories within the same ad, compared to static banners. The element of interactivity in an HTML banner often results in higher viability and response rate than what is seen with regular graphic banners. Interactive banners also attract the attention of users who do not normally click on banner ads. An example of an interactive HTML banner, is a video banner in which a video plays as soon as the user hovers over the ad. One of the advantages of HTML banner ads is also that they can be used across different platforms and devices, which is a great strength considering today’s usage of different browsers and devices.


What is HTML5?

HTML (5) is the code or language used to animate pieces of the banner or the entire banner itself. It is short for Hyper Text Markup Language. HTML is also used to describe the effects in the banner, such as the fading of an image, words flying over the banner ad, or a splash that animates and communicates your message to the potential customer.


HTML5 banners – static or animated?

HTML5 banners come in the shape of either static and animated. Despite the two options, the popularity of animated HTML banners is growing. A simple banner with an image and text that animates within the first 3 seconds can definitely convey a message quite successfully, if you for example are designing banners for a florist and thus can use images of the flower arrangements on the banner. This is the classic way of designing a static HTML banner, which has proved very successful. But if you wish to express your creativity even more, taking HTML banners to the next level, by developing them as animated and interactive banners is the way to go. Whether the HTML banner is static or animated, there are various benefits to using HTML banners in marketing. The biggest aspect is, as mentioned, that no matter what device or browser you are using, the banner will be displayed and animate in the same. This is due to the fact that HTML banners offer simple and great opportunities when it comes to customizing the format. Despite this, which size and format you choose, still has an influence on how the message of the banner is conveyed. A banner with too much text can easily look great when viewed on a computer, but the same banner might be blurred or unreadable when viewing on a mobile device.  Format and size should therefore be taken into account when designing any HTML banner. If you choose an animated HTML banner, you also open up the door into a world of creativity, since you will not have to squeeze all of the information into a single image that must all be displayed at once, which is the case with static banners. With animated HTML banners you can create separate slides or keyframes that contain different pieces of information. HTML banners also have a greater tendency to be remembered because – let’s face it; we love shiny and flashy things with a professional touch. When creating and designing your HTML banner, you have a huge influence on whether or not the user remembers the banner ad, since you can draw on elements like the aforementioned. By this, not saying that HTML banners are all over the place, but merely pointing out that users are just more likely to remember ads with some dynamic elements, compared to a plain, still image. Because HTML banners come in so many different sizes and designs, you also open up the possibility of a greater reach when it comes to audiences. Some users prefer plain text, while others enjoy videos more. HTML banners potentially contain it all and you therefore have the opportunity of communicating a message to a much larger audience, as well as adapting your banners specifically to chosen target groups at the same time. 


We have tried out interactivity in one of our own examples of an HTML5 banner. So if you already have designed different animated HTML5 banners, you can consider whether you want to take it to the next level and create an interactive one too. If you, for example, want to display three products in your banner, then why not make arrows on the banner, where the viewer can swipe between the three products and be directed to your webshop by clicking on one of the products. You can find inspiration on interactive and HTML5 banners in our inspiration universe right here:

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