2. Image Editors - Make changes to your chosen image
Across our customers, we see 3 primary challenges when they optimise images:
2.1 Removing background
Let’s get straight to the point: We love remove.bg!
Make your image transparent or with a white background with just a few clicks.
2.2 Scaling
Especially when creating HTML5 banners, the different publisher platforms have requirements for the file size and weight of the banner. Your chosen image is often the sinner when your banner is too big.
Therefore, we recommend TinyPNG to scale down your images.
2.3 Styling
Adobe Photoshop is the obvious choice. But not all you reading this have an Adobe subscription - or the skills to make your desired styling optimisations.
Photopea is an online photo editor - which can be described as a light and free version of Adobe Photoshop.
Because we see our users do the above-mentioned tasks on a daily basis, we want to highlight Zuuvi as a valuable tool to get the job done. We have recently added a Photo Editor within our Zuuvi platform that can both style and scale images.
Read more about our Photo Editor here
3. Fonts - Let's make the text follow brand guidelines
If you don’t have your font downloaded to your computer, Google Fonts is the obvious choice to find exactly the font styles you need. A great thing about Google Fonts is that they are royalty-free and up for grabs.
Dafont is another option, but heads up: Some of the fonts are not royalty-free.
4. Icons
Icons are a great way to lighten up a digital ad and make it less text-heavy as icons can help guide the viewer to understand the message of the ad.
Flaticon and Freepik are both great options to download free icons. But the selection of free icons is limited and it can be difficult to find icons in similar styles without having to purchase icon ‘packages’.
Therefore, Google Icons is our preferred free icon provider. All icons are free and you even have 5 different styling options to make the icons look more like your brand visual identity.
7. Template Production - Auto-generate your ad production
You might be in a situation where you want to have your digital ads versioned to different platforms, which requires them to have different sizes (social media and display.
Get the overview of preferred image sizes for each platform here.
This can be a long process to make many different versions of the same ad and therefore, tools with the ability to create templates and auto-generate all formats come great in hand. And you might have guessed it, but Zuuvi can help you with this exactly.
Build your own unique template or choose from a variety of standard templates and add your preferred text, logo, images, video and call-to-action button.
It is built on effortless drag-and-drop modules where you can add effects to animate your digital ads.
Try Zuuvi for free for 14 days here
8. WHY SO SERIOUS?
Let's also have some fun…
Remember we mentioned tools to create your own Slack Emojis and memes? Maybe you have scrolled down only thinking about when we show you these. So here they are!
The process of creating content can sometimes be tough, but we hope this guide can help you make it smoother and faster.
If we missed a tool, we will happily hear your feedback and add it to our list!
Thank you for reading!