Every great banner ad starts with a great idea. This banner is a good example of such a great idea, but the way it is executed is even more important.
It is in our top 5 because it is the perfect example of how simple layers like an image, a video, a logo and a little text creates a depth effect that makes the viewer understand the message.
The reason why this banner is on our top 5 is that the designer has achieved a feeling of luxury with just a video and no animations.
In a takeover format, the focus will mostly be at the top of the leaderboard where the video is. After that, the eye will focus on the bottom of the sides, that’s where you see the logo and the name of the car.
This Sportmaster banner might seem simple at first glance. But it is simple for all the right reasons.
It is a tactical campaign with a clear offering of a discount. However, behind the scenes is a DCO (Dynamic Creative Optimization) that changes the banner content based on a data source.
This allows the banner to change according to user behaviour, products on sale and much more.
This banner is communicating to our feelings. Agree – the copy in this ad is perfect.
With a combination of video and great copy in the first part and then the great payoff with a focus on the product is this a part of our top 5.
We love the playfulness of the animations in this banner. It really grasps the attention of the consumer and encourages interaction as a real eye-catcher!
The banner also displays the value and the usage of the product in focus – right inside the banner. Awesome!